TEMPUS

Burberry: Trend-setter for modern fashion age

At the start of this year, there were signs that Burberry’s plan to go upmarket were paying off, but then the pandemic forced the closure of its stores around the world
At the start of this year, there were signs that Burberry’s plan to go upmarket were paying off, but then the pandemic forced the closure of its stores around the world
BURBERRY

Green is the new black both on and off the catwalk for Burberry (Ashley Armstrong writes). The British luxury brand tapped the debt markets yesterday for the first time in its 164 years, launching a sustainable bond that will boost its liquidity and ringfence cash towards improving its environmental agenda, which includes building greener offices and shops and improving its sourcing of cotton.

When Tempus looked at Burberry last July, the luxury goods group was still in the tricky stage of asking investors to believe in the “brand heat” surrounding Riccardo Tisci, its new designer, and a turnaround that had been two years in the making already. At the start of this year, there had been small signs of encouragement that its plan to push